Job Descriptions and Responsibilities
Write advertising copy for use by publication, broadcast, or internet media to promote the sale of SCB products and services.
Present drafts and ideas to internal clients (products/channels).
Discuss with the internal clients on product concepts, advertising themes and communication methods, and any changes that should be made in advertising copy.
Possess the ability to vary language and tone of messages based on product and medium.
Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Invent names or tag lines for products and write the slogans that appear on packaging, web sites, brochures, newspapers, and other promotional material.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Conduct research and interviews to determine which of a product's selling features should be promoted.
Qualifications
Bachelor's Degree from the Faculty of Arts (liberal arts), Journalism, Marketing, Communication Arts, or Mass Media
A strong background in copy writing position (marketing knowledge is an advantage)
At least 5 year-experience in copy writing position
Be skilled in writing clear, concise, and grammatically correct copy
Understand the different language styles that appeal to various target markets
Have excellent interpersonal and communication skills
MS Office literate
Be highly self-motivated and well organised
Ability to meet multiple deadlines
Creative, imaginative, and open-minded
Ability to work independently under pressure and manage workloads effectively
Ability to work well in a team and with a range of creative people
Must have an eye for detail
Should have an interest in commerce, popular culture, and new advertising trends and techniques
Hard-working, responsible, and dedicated with minimal supervision
Contact Address
Interested applicants are invited to quick apply or in person or send application with full resume indicating qualifications and experience, transcript, expected salary and recent photo to:
Rawiwong Patra
Human Resources Group
Siam Commercial Bank PCL.
Tel: 0-2544-2773
E-mail: rawiwong.patra@scb.co.th
www.scb.co.th
Write advertising copy for use by publication, broadcast, or internet media to promote the sale of SCB products and services.
Present drafts and ideas to internal clients (products/channels).
Discuss with the internal clients on product concepts, advertising themes and communication methods, and any changes that should be made in advertising copy.
Possess the ability to vary language and tone of messages based on product and medium.
Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Invent names or tag lines for products and write the slogans that appear on packaging, web sites, brochures, newspapers, and other promotional material.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Conduct research and interviews to determine which of a product's selling features should be promoted.
Qualifications
Bachelor's Degree from the Faculty of Arts (liberal arts), Journalism, Marketing, Communication Arts, or Mass Media
A strong background in copy writing position (marketing knowledge is an advantage)
At least 5 year-experience in copy writing position
Be skilled in writing clear, concise, and grammatically correct copy
Understand the different language styles that appeal to various target markets
Have excellent interpersonal and communication skills
MS Office literate
Be highly self-motivated and well organised
Ability to meet multiple deadlines
Creative, imaginative, and open-minded
Ability to work independently under pressure and manage workloads effectively
Ability to work well in a team and with a range of creative people
Must have an eye for detail
Should have an interest in commerce, popular culture, and new advertising trends and techniques
Hard-working, responsible, and dedicated with minimal supervision
Contact Address
Interested applicants are invited to quick apply or in person or send application with full resume indicating qualifications and experience, transcript, expected salary and recent photo to:
Rawiwong Patra
Human Resources Group
Siam Commercial Bank PCL.
Tel: 0-2544-2773
E-mail: rawiwong.patra@scb.co.th
www.scb.co.th
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